The role
Enclave is a Zero Trust Network Access platform built specifically for MSPs.
We already have MSP partners using Enclave with their customers, and they like it. But VPN servers are under constant attack, most MSPs still rely on them, and not enough of them know there is a better option. Zero Trust Network Access replaces the VPN. Right now it’s a competitive differentiator for MSPs, not yet a baseline expectation. That window won’t stay open forever.
This is a senior GTM role. You’ll work directly with the founders to make Enclave known, understood, and talked about among MSP leaders, business development teams and engineers, including those who aren’t yet looking for a new way to connect to customer sites. When they are ready to evaluate it, they should be able to find the information they need and recommend it to their customers.
Your job is to work out which people, communities and conversations matter in the MSP ecosystem, earn Enclave a place in them, and share collateral worth distributing through those networks. You will work with Enclave’s existing MSPs and target and onboard new MSPs. We have ambitious plans to exponentially grow our MSP partner base. This role is measured on the revenue that growth brings in.
This isn’t a conventional marketing or business development role. You’ll have real agency and control over outcomes.
You need to understand the product deeply enough to own how it’s positioned and presented, commercial enough to run a partner or prospect call and ask for the business, and pragmatic enough to automate whatever you keep doing twice.
What you’ll do
TL;DR: You’ll grow the number of MSPs selling Enclave.
That starts with showing up where MSP leaders, sales people and engineers already talk, building relationships, and earning their attention and trust.
Useful technical material gives you something worth bringing to those conversations and helps interested MSPs take the next step. You’ll create written and video material, from tutorials and implementation guides to short demos and partner enablement material.
Write and speak like a peer who knows the industry: useful, direct and credible beats polished marketing production. Help MSP sales people and engineers do their jobs better while showing them why Enclave matters.
We’re a small team. Use AI and automation for research, iteration, repurposing, analysis and operational leverage. You retain ownership of strategy, positioning, voice and final editorial decisions. The output must be informed, researched and accurate. No slop.
You’ll also handle inbound enquiries, organise demos, and see commercial conversations through to signed partners, with support from the founders and the team. You’ll help existing partners roll Enclave out to more of their customers, take part in support conversations, and feed what you learn back into the product.
Longer term, there’s scope to build an MSP certification programme, launch a community writing programme, grow the content library into a structured learning resource, and start building a team around you. Those come after the foundations are laid, and how far this role goes depends on what you make of it.
What success looks like
We judge success by revenue and account growth: new MSP partners signed, and existing partners rolling Enclave out to more of their customers. Along the way, we’d expect to see:
- More of the right MSP leaders and engineers knowing Enclave exists and understanding where it fits, including people who weren’t already looking for it
- Repeated exposure among target MSPs through participation in trusted conversations and invitations into communities, podcasts and events
- MSP leaders, engineers and sales people referring Enclave to one another, whether that’s in forum posts, Reddit threads, or word of mouth
- Useful technical material being discussed and distributed beyond Enclave’s own website and channels
- Growth in branded search, qualified inbound conversations and demo requests, with evidence of influence on pipeline
- Better follow-through and conversion from existing market interest because you built the systems and habits to progress conversations
- Partners and MSPs becoming more self-sufficient over time because the content, documentation, and tooling you helped shape means they don’t need to ask us
Who you’ll work with
You’ll work directly with the founders, and will need to understand the product, the market, and our partners well enough to make good judgement calls without waiting for a brief. You’ll have the authority to speak publicly about the product, adjust messaging, and publish without an approval chain.
We build specifically for MSPs and prioritise product quality, clarity, and long-term trust over aggressive sales tactics or startup theatre. Our partners get an 11-star support experience, and you’ll be part of delivering that.
The product is designed to be easy to understand and easy to deploy. Customers regularly describe Enclave as intuitive and low-friction, and praise us for our support responsiveness and competence. Reducing complexity, whether in product experience, documentation, or communication, is a core part of how we think about the company.
We expect focus, not a long list of priorities. We value people who improve systems, automate repetitive work, and create leverage.
This might be for you if
You understand networking and infrastructure well enough to have credible conversations with MSP leaders, engineers and sales people.
Enclave works exclusively with MSPs, so you’ll need to understand how they work and think, and empathise with that business model. So you’ll need to have worked in that space, know how they make money and what a ticket costs, and understand the drivers, blockers and differentiators that govern the adoption of new technologies.
You might have one of these backgrounds:
- Business development, partner engagement or community development at a technology company. You’ve grown a partner base or community, and you’re technical enough to hold your own with engineers.
- DevRel or technical community operator at an infrastructure company. You’ve built content libraries and engaged practitioners before, and you can point to the work.
- First dedicated GTM hire at a technical startup. You built the docs, the content, and the community presence yourself because there was nobody else to do it.
- MSP engineer who moved vendor-side into solutions engineering or partner enablement. You know the workflows and the pain because you’ve lived them.
- Founder or operator who has built an audience, a distribution channel, or technical credibility from scratch. You know what it takes to make something visible when nobody is paying attention yet.
You’re comfortable operating independently in a remote and async-first environment. You probably prefer shipping useful work over talking endlessly about process.
Experience with websites, search or AI visibility is useful but not essential.
You must be based in the UK and have the right to work here.
This probably isn’t for you if
The way people find and evaluate software is changing. Practitioners increasingly discover products through AI answers, search results, peer recommendations, and technical content they trust. Paid ads, mass cold outreach, and LinkedIn campaigns still exist, but they’re noisier than ever and everyone is running the same plays. The companies that win now are the ones that keep showing up in credible technical contexts over time.
If your instinct is still to reach for paid acquisition, mass cold outreach, or campaign-driven demand gen, this role is not for you.
You’re a delegator, not a doer. You’re uncomfortable with ambiguity, not having all the answers, or figuring things out as you go.
You are uncomfortable doing business development, being customer-facing, technically hands-on, commercially involved, and highly self-directed at the same time.
How to apply
Send us your CV and a short Loom video telling us about yourself and what interests you about Enclave. If we take your application forward, we’ll ask you to complete a technical writing exercise as part of the interview process.